Our journey began the first time founder Jen Cohen Bogan rode an electric bike. Flying up hills and down bike paths, she felt like a kid again.
Jen set out to buy her own e-bike, but couldn’t find a high-quality and good looking bike. So combining her diligent research, luxury brand building experience, and drive to inspire a new wave of bike riders, Jen created Bluejay to reimagine what the electric bike could be.
WHAT WE BELIEVE
Every Day Can Be
Imagine this: You’re sitting in traffic. The stress is building, as you’re running late. Now imagine this: Fresh air is in your hair. No parking spot, no problem. You arrive on time with a smile on your face. With our e-bikes, everyday life turns into adventure, whether that means dropping off your kids or loading your groceries into your bike basket.
It Should Be Easy to
When lowering your carbon footprint is fun, you’re more likely to do it. Our powerful e-bikes make it easy to give your car a break and build a more sustainable lifestyle one pedal at a time.
Our founder, Jen, didn’t just do her homework. She got obsessed about creating a quality e-bike. We match the best of vintage-bike design with top-of-the line materials, power, and safety standards. We don’t believe in compromises. That applies to our bikes and the elevated quality of life our customers deserve.