FUN AND FREEDOM FOR THE WHOLE FAMILY

Remember when you rode a bike for the first time? That feeling of freedom. The pure joy of flight. We’re here to bring that feeling back into every rider’s life. Daily.

Biking also gives you the opportunity to connect with the world we live in. You can feel the wind on your face. Soak up the sounds and sights of our planet. And have a reason to spend more quality time outdoors. Choosing two wheels over four is one small way you can leave behind a lighter footprint. LEARN EVEN MORE

IT ALL BEGAN WHEN...

founder Jen Cohen Bogan rode an electric bike for the first time. Flying up hills and down bike paths without breaking a sweat, she felt like a kid again. Jen immediately wanted everyone to experience the life-changing power of e-bikes for themselves. So she set out to design the bike she wanted to ride, but couldn’t find—one that was elegant, powerful, and high-quality at an accessible price point. Thus, Bluejay was born.

A “NEW” ELECTRIC BIKE CONCEPT

Now don’t get us wrong, we’re not claiming to have re-invented the bike (it was already pretty great to begin with), but we did think there was a major opportunity to make it more practical for our everyday lives.

PREMIERE EDITION

First came the Bluejay Premiere Edition—a stylish step-through cruiser combining the comfort and vintage-inspired design of a classic bike with power, torque, and safety features of a high-end e-bike. Every detail was optimized for modern life: The grips and saddle are ergonomically designed for comfort, the handlebars are set wide for downhill stability, and the battery and motor are placed low to help you balance.

BLUEJAY SPORT

A few years later, Bluejay Sport Edition followed. A turbo-charged e-bike with trekking, touring, and all-terrain capabilities, our latest launch is made for the most adventurous riders—with the same clean lines, rich color options, and thoughtful design details that Bluejay is known for.

THERE'S A BLUEJAY FOR EVERY RIDER.

Now, there’s a Bluejay for every rider and every occasion, from school runs and errands to all-road power commuting. Turn everyday activities into adventures for the entire family with our range of top-flight accessories to customize your ride.

WE BELIEVE...

● The fun of e-biking should be accessible to everyone—all ages and experience levels.
● Getting out of the car and onto the bike shouldn’t mean sacrificing comfort, safety or ease.
● Biking outside with friends will always be superior to biking in your living room with a screen.
● Fresh-air and freedom are the best antidotes for the stress of modern life.
● Choosing biking over driving is one thing we can all do to protect our planet.